Proyector Radioshack – Everything you need

Fortunately is that as of today RadioShack. Proyector Radioshack… has formally been acquired by Retail Ecommerce Ventures (REV), providing the troubled company a new lease on life. The drawback, at least for folks like us, is that there are no immediate plans to return the renowned electronics merchant to its brick-and-mortar roots. As the name suggests, REV focuses on online retail, having formerly revamped the Web presence of other bankrupt companies such as Pier 1 Imports and Dressbarn.

While the press release does not outright prevent the possibility of new physical RadioShack areas, it’s clear that REV believes the future of retail isn’t to be discovered in your regional strip mall. As the United States mulls further lockdowns in response to the continuing COVID-19 pandemic, it’s tough to disagree. There will be millions of bored kids and adults searching for something to do during the long winter season nights, and an electronic set or 2 delivered to their door might be just the thing.

REV says they prepare to relaunch the rather outdated RadioShack website just in time for the business’s 100th anniversary in 2021. As of this writing the website currently states that sales have actually been momentarily stopped to permit inventory restructuring, though it’s uncertain if this is straight related to the buyout or not. Getting a precise count of how much product the company still has on hand after shuttering the majority of their physical areas in 2017 certainly seems like something the brand-new owners would want to do.

Like most of you, we have fond memories of the Golden Age of RadioShack, back prior to they thought offering phones and Televisions was somehow a good concept. To their credit, they did attempt and revive their relationship with hackers and makers by asking the neighborhood what they ‘d wish to see in their shops. But we all know how that story ended. While it does not look like this news will get us any closer to having an area shop that stocks resistors, there’s a specific comfort in knowing that RadioShack books and kits will still be around for the next generation.

RadioShack’s shambling remains were given another shock of life today when they were bought by another company that plans to relaunch the once-great retailer as an online-focused brand.

The shop’s remains were acquired by Retail Ecommerce Ventures (REV), a start-up founded in 2019 that’s been scooping up brand names from other faded retail giants too, including Pier 1, Modell’s Sporting Goods, Dressbarn, and more. REV says RadioShack’s site already has “strong existing sales and sales capacity,” and the business is “positive” it can even more raise awareness of the brand internationally.

REV claims it’s successfully turned around other companies it’s launched as online brands. The Wall Street Journal reported that Dressbarn more than doubled its revenue between the very first and 2nd quarter of 2020.

RadioShack was founded in 1921 and ended up being a retail staple in the ’80s and ’90s for anybody wanting to get tech essentials. For a long time, that suggested actual radio parts, but wound up including lots of electronic toys (one Verge editor fondly remembers his Armatron) and ultimately phones. Its fortunes declined vastly as online shopping showed up, and the company applied for personal bankruptcy twice in the past five years. RadioShack still licenses its name to third-party “licensed” stores and sells branded products within some locations of HobbyTown, a crafts merchant– comparable to how you can still discover “Sharper Image” products at Kohl’s even though that seller shut its physical doors over a years ago. REV didn’t say whether those RadioShack licenses would stick around. Proyector Radioshack

REV states it will “soon relaunch” RadioShack’s site. For those of you still clinging on to fond memories of the store, there’ll be a familiar sufficient place to go when you desire to purchase overpriced HDMI cables and knockoff headphones.